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Customer service agents handling complaints; Effective Complaint Handling; Start Button

Custom eLearning Design | Articulate Storyline 360 | Instructional Design and Scenario Development

Project: Effective Complaint Handling

Platform: Articulate Storyline 360
Role: Instructional Designer, Storyboarder, Scenario Developer
Duration: 2 hours (self-paced)
Audience: Customer service reps, frontline employees, managers

Impact Highlights

  • Strengthened employees’ ability to recognize and resolve complaints professionally

  • Increased use of active listening and empathy in customer interactions

  • Reduced escalation rates in simulated role-play assessments

The Challenge

Organizations often struggle with resolving complaints effectively, leading to dissatisfaction, negative reviews, and lost business. Many frontline employees lacked:

  • Skills to recognize and address complaints early

  • Active listening and empathy techniques

  • Structured resolution methods to prevent escalation

 

The Solution

Developed an interactive Storyline 360 course that:

  • Used scenario-based learning with realistic case studies for decision-making

  • Incorporated click-to-reveal interactions to maintain engagement

  • Added drag-and-drop problem-solving to reinforce resolution steps

  • Provided guided feedback loops for learner reflection and mastery

  • Improved learner confidence in managing challenging customer situations

  • Increased accuracy and consistency of responses in role-play scenarios

  • Better application of structured complaint resolution techniques

The Results

The Design Process

  • Needs Assessment – Identified service gaps, inconsistent responses, and escalation triggers

  • Learning Objectives – Focused on defining complaints, applying empathy, and delivering consistent responses

  • Storyboarding – Created detailed, text-based storyboards mapping real-world challenges into learning paths with scaffolded skill-building exercises

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© 2024 Marko Scantlebury — Instructional Design that Delivers

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